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Resume

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Throughout my career, I have developed fact sheets, promotional videos, flyers, written press releases, and various communications. One of my greatest strengths is my observational skills. I tend to notice the things that most people don’t and I believe that if you’re going to do something, take the time to do it right. I have extensive experience developing and editing materials while working with Adobe Creative Suite over the last decade (including Lightroom, Illustrator, InDesign, Audition and Premiere Pro). I have been a videographer, photographer, web developer, writer, content creator, public relations representative, recruiter, data analyst and overall the person that my team can count on to get a task done.

Education

PhD

Expected 2026

Master of arts

2019

Bachelor of applied arts

2013

Associate of arts

2010

Sociology

Arizona State University

Sociology

Arizona State University

Apparel Merchandising | Minor: Women's Studies

Arizona State University

Merchandise Marketing

Fashion Institute of Design and Merchandising

experience

ASSISTANT DIRECTOR

  • Redesigned Reynolds brand, including a new website, logo, colors, voice, and marketing collateral while maintaining the brand across multiple platforms, including daily management of website content at businessjournalism.org.

  • Introduced and continue to write weekly newsletter with over 3,000 subscribers and a >40% open rate.

  • Coordinate annual Barlett & Steele Awards from submissions, judging, writing a press release, and managing the ceremony which includes classroom visits from winning journalists.

  • Manage relationships with journalist associations and business news organizations.

  • Conduct an annual salary survey of business journalists, including data collection and analysis.

  • Hire, train and supervise full-time staff including three graduate student workers during the academic year and two students during the summer semester.

  • Designed, edited, and produced the eBook Business Beats Basics, which includes 21 chapters and supplemental material on various business journalism topics.

  • Created a guidebook for my position and how-to guides for recurring events to assist with future transition.

Reynolds Center for Business Journalism - Arizona State University

10/21 - Current

Communications and marketing coordinator

Center for Gender Equity in Science and Technology - Arizona State University

12/20 - 10/21

  • Single-handedly managed the migration of the CGEST website from WebSpark to Drupal 8 while updating and streamlining the content. Continued to maintain the website with frequent program updates.

  • Project managed and executed a virtual 3-day conference with over 25 speakers: this included social media posts, registration management, outreach marketing, leading the tech team and overall support.

  • Compiled and managed a monthly newsletter thru Salesforce including writing and editing content, managing distribution list, and reaching out to additional organizations for collaborations and partnerships.

  • Managed and maintained social media profiles increasing engagement and reach month over month including taking and editing photos at events and recruiting faculty, students, and professionals to write op-ed style pieces for the CGEST blog.

  • Event coordinator and contact point for various events both virtual and in-person including a pitch competition and summer technology camp for 30 girls.

  • Developed and distributed press releases, fact sheets, message guidance, promotional videos, flyers, social posts, and other materials. (View folder for examples of work)

Project coordinator

Americorps: Center for Gender Equity in Science and Technology - ASU

02/20 - 12/20

  • Supported the implementation of a grant-funded research study in 8 rural high schools, serving 109 students while maintaining relationships with partner schools, community partners, and other stakeholders. 

  • Created the project timeline, storyboard, and outline for synchronous online culturally relevant Industry Mentor Training while serving as the project manager. 

  • Interacted and maintained liaison with students, faculty, staff and outside/community agencies in facilitating program objectives, while ensuring optimum efficiency and compliance with center protocols and procedures. Produced and implemented software methods to condense content and training materials for teachers and schools  

  • Collaborated with the American Institute of Research to coordinate timelines for data collection from partnered schools. Successfully collected, stored, entered, and reported on data from 12 schools, using Microsoft Excel and Google Forms.

  • Assisted partner schools in transitioning from in-person to online curriculum development as well as provided virtual program delivery in response to Covid-19 global pandemic, and planned and implemented a virtual Summer Residential Experience for over 75 student participants.

Visual Merchandiser

Dick’s Sporting Goods | Scottsdale, AZ | 10/19 - 02/20

Victoria’s Secret | Scottsdale, AZ | 11/15 - 04/17

Old Navy | Tempe, AZ | 11/14 - 10/15

JCPenney | Mount Pleasant, MI | 08/11 - 10/14

  • Managed and supervised 10-20 stock team members on processing and placement of current and new products based on company vision guide, store layout, and sell-through. 

  • Supervised and managed timeline of events and schedules of the entire store workforce.

  • Created, planned for, and adapted visual displays to the store environment while leading the execution of window displays, signage, interior displays, floor plans, and special promotions.

  • Executed promotional events, adjusted sales floor as needed, and prioritized tasks to meet deadlines.

skills

Marketing and Graphic Design

Creating and editing marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Audition) such as pamphlets, flyers, websites, logos and overall branding.

Videography & Photography

Creating and editing videos for various projects using iMovie and Adobe Premiere Pro. Taking and editing event photos for promotional materials with Nikon D5300.

Communications

Utilizing social media applications (Instagram, Facebook, and Twitter) for marketing and promoting products and events while developing and maintaining relationships with customers and clients. Creating eye-catching design concepts across various communication channels to strengthen brand identity. Experience with creative writing, content management, advertising concepts and critical thinking. Have created press releases, newsletters, presentations and annual reports.

Teaching, Training, and Consulting

Identifying and delivering technical training to others on the use of visual methods, transferring curriculum to a learning management system (Canvas), and data organization and presentation for research/empirical studies. Ability to simplify complex information into a user-friendly format. Continually study and disseminate information regarding intersectionality, gender studies, culturally responsive pedagogy, feminism, justice studies, and critical race theory.

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