Resume
I have 8 years of prior experience overseeing a team, coordinating tasks, and creating visual displays while working as a visual merchandiser for multiple major retailers. Using past sales reports and company goals, I made daily decisions to ensure that those goals were met or exceeded. Retail is a fast-paced environment that honed my ability to think quickly on my feet and adjust to changes smoothly. I also learned to be proactive and anticipate needs beforehand. I am highly skilled in academic writing, developing and editing creative content, and have the ability to simplify complex information into a user-friendly format.
Education
Master of arts
2019
Bachelor of applied arts
2013
2010
Sociology
Arizona State University
Apparel Merchandising | Minor: Women's Studies
Arizona State University
Merchandise Marketing
Fashion Institute of Design and Merchandising
experience
ASSISTANT DIRECTOR
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Create, proof and edit weekly digital content for center website and social media channels.
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Oversee mentoring three graduate students to improve their writing, research, and interviewing skills.
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Redesigning and organizing the businessjournalism.org website, streamlining content and improving SEO.
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Collaborate with Cronkite School of Journalism and Mass Communication on events, programming, and education initiatives.
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Developing a financial literacy arm for the center to educate students on personal finance, business finances, and entrepreneurship.
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Oversee data collection and indexing for development of upcoming economic indicators to be used by business journalists.
Reynolds Center for Business Journalism - ASU
10/21 - Current
Communications and marketing coordinator
Center for Gender Equity in Science and Technology - ASU
12/20 - 10/21
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Single-handedly managed the migration of the CGEST website from WebSpark to Drupal 8 while updating and streamlining the content. Continued to maintain the website with frequent program updates.
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Project managed and executed a virtual 3-day conference with over 25 speakers: this included social media posts, registration management, outreach marketing, leading the tech team and overall support.
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Compiled and managed a monthly newsletter thru Salesforce including writing and editing content, managing distribution list, and reaching out to additional organizations for collaborations and partnerships.
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Managed and maintained social media profiles increasing engagement and reach month over month including taking and editing photos at events and recruiting faculty, students, and professionals to write op-ed style pieces for the CGEST blog.
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Event coordinator and contact point for various events both virtual and in-person including a pitch competition and summer technology camp for 30 girls.
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Developed and distributed press releases, fact sheets, message guidance, promotional videos, flyers, social posts, and other materials. (View folder for examples of work)
Project coordinator
Americorps: Center for Gender Equity in Science and Technology - ASU
02/20 - 12/20
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Supported the implementation of a grant-funded research study in 8 rural high schools, serving 109 students while maintaining relationships with partner schools, community partners, and other stakeholders.
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Created the project timeline, storyboard, and outline for synchronous online culturally relevant Industry Mentor Training while serving as the project manager.
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Interacted and maintained liaison with students, faculty, staff and outside/community agencies in facilitating program objectives, while ensuring optimum efficiency and compliance with center protocols and procedures. Produced and implemented software methods to condense content and training materials for teachers and schools
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Collaborated with the American Institute of Research to coordinate timelines for data collection from partnered schools. Successfully collected, stored, entered, and reported on data from 12 schools, using Microsoft Excel and Google Forms.
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Assisted partner schools in transitioning from in-person to online curriculum development as well as provided virtual program delivery in response to Covid-19 global pandemic, and planned and implemented a virtual Summer Residential Experience for over 75 student participants.
skills
Marketing and Graphic Design
Creating and editing marketing materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign) such as pamphlets, flyers, websites, logos and overall branding.
Videography & Photography
Creating and editing videos for various projects using iMovie and Adobe Premiere Pro. Taking and editing event photos for promotional materials with Nikon D5300.
Communications
Utilizing social media applications (Instagram, Facebook, and Twitter) for marketing and promoting products and events while developing and maintaining relationships with customers and clients. Creating eye-catching design concepts across various communication channels to strengthen brand identity. Experience with creative writing, content management, advertising concepts and critical thinking. Have created press releases, newsletters, presentations and annual reports.
Teaching, Training, and Consulting
Identifying and delivering technical training to others on the use of visual methods, transferring curriculum to a learning management system (Canvas), and data organization and presentation for research/empirical studies. Ability to simplify complex information into a user-friendly format. Continually study and disseminate information regarding intersectionality, gender studies, culturally responsive pedagogy, feminism, justice studies, and critical race theory.